Company History

121 Wholesale, a trading name of Audiotech Systems Ltd, has been established in trade since 1998. With over 28 years of continuous trading, the business has developed into a recognised UK wholesaler supplying a wide range of products to independent retailers, convenience stores and trade buyers.

From the beginning, the company has been built on a simple principle: consistent service through hard work, reliability and long-term relationships.

Founded in 1998

Audiotech Systems Ltd was founded in 1998, initially focusing on consumer electronics such as cameras and mobile phones. As the retail landscape evolved, so did the business. Over time, the company expanded into broader wholesale categories, aligning its offering with the everyday needs of UK retailers.

This transition led to the development of 121 Wholesale as a multi-category supplier, now positioned as an “everything except food and drink” wholesaler for retail shops.

Built on Trade Experience

The business is led by Mr. Gurmeet Singh Lamba, Managing Director, who has over 40 years of experience in the trade. His experience spans multiple product categories, supply models and changes within the UK retail sector.

121 Wholesale remains a family-run business, with Gurmeet Singh Lamba working alongside his wife and son. This structure has helped maintain a consistent approach to customer service, supplier relationships and day-to-day operations.

The emphasis has always been on practical trade knowledge, rather than short-term growth or opportunistic sourcing.

One of East London’s Long-Standing Wholesalers

Operating from East London, 121 Wholesale is one of the longest-standing surviving wholesalers in the area. Over decades of operation, the business has continued to serve local and national retailers through changing market conditions.

This longevity reflects a stable business model based on repeat customers, dependable supply and a consistent approach to wholesale.

Core Product Categories Since Day One

Since its early years, the business has consistently supplied key retail product lines that remain in demand across the UK market. These include:

• Smoking accessories and lighters
• Batteries and power solutions
• Electrical and everyday retail essentials

These categories have formed the foundation of the business, with additional ranges introduced over time to reflect broader retail demand.

Evolution into a General Wholesaler

As the business expanded, 121 Wholesale moved beyond its original focus on electronics and developed into a general wholesaler supplying multiple categories under one roof.

Today, the company supplies a wide range of products across:

• Smoking accessories and lighters
• Batteries and electrical goods
• Toiletries and household essentials
• Audio, video and mobile accessories
• DIY tools and general retail products

This transition has been driven by retailer demand, with the goal of becoming a practical one-stop wholesale supplier for everyday retail stock.

Customer Experience and Local Presence

While the business has developed a strong online presence, its East London trade outlet remains an important part of its identity. Customers visiting in person are welcomed in a traditional trade environment, where service is direct and personal.

As part of that experience, visitors are always offered a complimentary tea or coffee, reflecting the business’s long-standing approach to customer relationships.

Where We Are Today

Today, 121 Wholesale combines decades of trade experience with a modern wholesale platform. The business continues to supply retailers across the UK, supported by:

• Long-term supplier relationships
• A broad and commercially relevant product range
• An established online and offline trade presence
• A consistent, service-driven approach

Having traded for over 28 years, the focus remains on maintaining reliability, improving the customer experience and continuing to operate as a dependable wholesale partner.

Frequently Asked Questions

When was 121 Wholesale established?

The business was founded in 1998 under Audiotech Systems Ltd and has been trading for over 28 years.

Is 121 Wholesale a family-run business?

Yes. The business is family-run, led by Managing Director Gurmeet Singh Lamba, alongside his wife and son.

What experience does the management have?

The Managing Director has over 40 years of experience in the trade across multiple wholesale and retail product categories.

What products have you always supplied?

Core categories such as smoking accessories, batteries and electrical goods have been supplied since the early years of the business.

Where are you based?

121 Wholesale operates from East London and serves retailers across the UK through both its physical trade outlet and online platform.